Boshika Gupta

Writer, Beauty & Wellness Enthusiast

Expertise: Skincare, beauty, well-being, and health
Education: - Bachelor’s degree in Media, the University of Mumbai
- Master’s degree in International Journalism, Hong Kong Baptist University


  • Journalist, writer, and editor with nearly a decade in the digital media space
  • Part of the launch team behind Dubai-based wellness initiative, Re:Set
  • Well-versed in beauty and skincare trends
  • Fitness enthusiast, lifelong runner

“There is nobody else quite like you in this world, and that is one of your greatest strengths. You’re breathtakingly beautiful inside and out.”— Boshika Gupta


Boshika’s tryst with beauty began when she began experimenting with skincare and makeup at a young age, realizing that few things in the world are as cathartic as turning to a simple but powerful skincare routine at the end of a long day. She likes sampling new skincare products, testing wildly popular makeup brands, and diving into the world of beauty trends.

Her work has been picked up by various well-known global brands, such as Buzzfeed, CBC News, TRT World, Roads & Kingdoms, and more. Additionally, she has worked as a freelance writer for several years and has been associated with multiple clients in the beauty and wellness industries.

As a writer with a diverse background, Boshika is committed to making beauty and wellness inclusive and welcoming for individuals from all walks of life. Whether you’re just starting out or have been a skincare enthusiast for years, you’re likely to find relatable content in her work, something that speaks to you and makes you feel seen.

About Zohna

Zohna is your ultimate guide for beauty and wellness, serving up advice, trends, and tips from hair and nails to skincare, makeup, and overall well-being. Our articles are your toolkit, blending examples, infographics, how-to guides, videos, and product recommendations to keep you in the know.

What makes Zohna stand out? It’s our commitment to keeping it real, staying relatable, and diving deep into thorough research. We’re not just a publication; think of us as your beauty bestie, ensuring no one feels left out or priced out in the quest for beauty and wellness wisdom. Our research team goes the extra mile, cutting through the noise of sponsored opinions to provide honest insights on what truly works for everyone in the beauty and wellness space.