11 Super Kawaii Makeup Looks in 2024 + Step by Step Tutorial

Updated on November 22, 2023
Boshika Gupta By Boshika Gupta
Boshika Gupta

Writer, Beauty & Wellness Enthusiast

Table Of Contents

    Kawaii makeupPIN

    11 Super Kawaii Makeup Looks in 2024 + Step by Step Tutorial

    Imagine this: you’re all dressed up and just finished perfecting your Kawaii makeup look, comprised of gorgeous big eyes, pouty glossy lips, highlighted cheeks, and an enticing glow.

    You’ve also nailed your eyeliner game and figured out how to apply falsies. Your Kawaii makeup look is now complete except for one thing – a bit of glitter for some sparkle and shine.

    Curious and want to learn more about this adorable makeup trend? Keep reading for the full lowdown on Kawaii makeup and why it’s worth a shot.

    Kawaii Makeup Looks

    What if we told you that you can try multiple Kawaii makeup styles and still not run out of ideas to take inspiration from? That’s exactly the case here.

    Check out this list of top Kawaii makeup looks to try the next time you’re in the mood for something different.

    Soft Kawaii

    Soft KawaiiInstagram@solrhafPIN

    This dewy look is all about keeping things fresh. Apply light lipstick to your smoochers, put on your falsies, and add a hint of blush to your cheeks. This is a classic anime makeup look.

    If you’re up for it, get a pair of circle contact lenses to make this look more interesting.

    Yami Kawaii Makeup

    Yami Kawaii makeup has interesting origins. This style is closely linked to mental health and tackles topics like depression through self-expression and makeup in Japan.

    Understandably, if you’re going for a Yami Kawaii makeup look, you’ll explore dark themes. Think statement liner, light lip tint, and many accessories like Band Aids and stickers.

    Pastel Kawaii Makeup

    If you’re interested in Pastel Kawaii makeup, get ready to embrace colorful elements like purple wigs, bright pink lips, and circle contact lenses.

    Keep your base simple and focus on creating long lashes. Apply winged eyeliner on your upper lids for stunning results.

    Cute Kawaii

    Let’s just say kawaii makeup looks are adorable by default. If you want an extra cute look, try a combination of pigtails, colorful stickers, and light pink lips.

    Wear a set of falsies and define your eyebrows to make your eyes look more striking.

    Goth Kawaii

    An unusual combination of eerie and cute, goth kawaii makeup is an excellent way to channel the emo kid inside you. Like the example pictured above, you’ll use dark eyeliner to bring attention to your eyes.

    Add a hint of glitter and false eyelashes to make the look more playful.

    Pink Kawaii

    If you can’t get enough of all things pink, you’ll enjoy experimenting with this look. Go all out and wear a pink wig, pink circle lenses, and playful stickers.

    Use pink eyeshadow to highlight your eyes and pink lipstick to define your luscious lips. And you’re all set.

    Simple Kawaii

    Simple KawaiiInstagram@byulminiePIN

    Your Kawaii makeup style can be as simple as you’d like it to be. Focus on achieving an even-toned complexion with foundation and concealer.

    Apply bright lipstick and finish with a thin application of eyeliner and barely-there mascara.

    Everyday Kawaii

    Everyday KawaiiInstagram@akio.oonPIN

    A subtle and understated Everyday Kawaii makeup look can work wonders for your overall style.

    Use a highlighter to achieve glowing skin. Apply black eyeliner as close to the lash line as possible, and use your favorite lip and cheek stain for a subtle rosy look.

    Black Kawaii

    Black KawaiiInstagram@mirachi.sPIN

    Kawaii makeup is for everyone, no matter your skin tone. Focus on creating a look with white liner, glossy lips, and lots of mascara.

    This style is undeniably adorable and guaranteed to impress your friends and family.

    Natural Kawaii

    Glass skin, a hint of mascara, blush, and glossy lips will instantly elevate your entire look.

    Natural Kawaii makeup is a solid option on days when you want to pull off a cute look with minimal effort.

    Band Aid

    Spruce up your Kawaii makeup look with statement eyes and pink lips.

    Want to take things a bit further? Apply a Band Aid to your face for a quirky look like the example pictured above. Consider dyeing your locks with temporary hair dye with a vibrant color like pink.

    Top Kawaii Makeup Products

    When nailing your Kawaii makeup aesthetic, you’ve got to ensure you have access to the right makeup tools like high-quality foundation, primer, concealer, and more.

    Here’s a helpful guide to some of the top Kawaii makeup essentials.


    This is an excellent pick if you want a multi-purpose lip and cheek stain with a long-lasting finish. Plus, this product is easy to blend with your fingers – no brushes needed!

    Feel free to combine the tint with lip gloss for stunning results.


    Need a solid eyeliner option for your Kawaii makeup looks? Look no further.

    This popular waterproof liquid eyeliner is perfect for creating different eye makeup looks like cat eye and winged eyeliner.


    10/31/2023 06:15 pm GMT

    This vegan and cruelty-free product has nourishing ingredients like argan oil and Vitamin E to keep your skin moisturized.

    Plus, the buildable formula makes it easy to create your desired look in just a few steps.


    Don’t underestimate the power of versatile makeup brushes that can help you achieve your dream Kawaii makeup look.

    This pink cruelty-free set comes with 16 different makeup brushes that make blending super easy.

    Makeup Bag

    Store all your makeup essentials in this cute Kawaii makeup bag that can store various makeup tools, such as eyeshadow, lipstick, compact powder, and more.

    It’s an adorable portable pick that can instantly spruce up your makeup vanity collection.


    • Is It Easy to Make My Face Look Kawaii?

      Yes, for sure. Kawaii makeup is highly customizable and relatively simple to achieve as long as you use products for your skin type.

      Start with a clean base and focus on highlighting your gorgeous features with makeup tools like eyeliner, mascara, falsies, highlighter, and more.

    • Is Kawaii Makeup Popular?

      Kawaii makeup is a rising makeup trend that has found its fair share of admirers who love experimenting with different interpretations of the look.

      It’s one of the trendiest looks to try right now, along with other well-known styles like anime makeup, Douyin makeup, and E girl makeup. If you’re hesitant, don’t be. Board the Kawaii makeup train and take a seat; you won’t regret it.

    • How Is It Different from Traditional Japanese Makeup?

      Kawaii makeup tends to be whimsical, with playful patterns and anime-inspired elements.

      Meanwhile, traditional Japanese makeup is more natural-looking and elegant and isn’t as experimental as Kawaii makeup.

    How to Do Kawaii Makeup

    To achieve the perfect Kawaii makeup look, it’s important to focus on maintaining a healthy glow and perfecting your skincare routine at home. This means you’ve got to start with the basics and begin the process with a clean canvas. Also, make sure to exfoliate your skin a day before, if necessary, for smooth and radiant skin.

    We’ve created a step-by-step guide to help you experiment with different Kawaii makeup looks. Ready? Let’s get started.

    Step #1

    Wash your face with a cleanser of your choice to ensure it’s clean and prepped.

    Next, use a moisturizer and primer to prep your skin for the next steps. For the best results, keeping your skin type in mind while choosing a primer is essential.

    Confused and not sure how to proceed? Here are a few helpful tips to help you pick the right option:

    1. If your skin tends to be on the drier side, look for primers that claim to hydrate and moisturize your skin.
    2. It’s an excellent idea to choose a mattifying product if you have oily skin and need something that can keep your skin in tip-top shape.
    3. You’re lucky if you have combination skin. You can get away with using a variety of primers as long as they don’t irritate your skin.

    Zohna Tip

    Apply primer with your hands instead of using a blending brush for the best results.

    Step #2

    Use BB cream or a foundation of your choice. Make sure to properly blend in the product with a fluffy brush or a beauty blender.

    If you have dry skin, opt for a liquid formula to make your foundation look like a second skin. You can try using a powder formula instead if your skin is oily. Don’t forget to set your foundation with loose powder.

    The next step is to apply concealer in small amounts to targeted spots, such as your under-eye area, to eliminate any dark circles or discoloration.

    Step #3

    In this step, you will be focusing on creating a striking eye makeup look. What sets Kawaii makeup apart from other makeup trends is that it almost exclusively focuses on vibrant and pastel eyeshadow colors instead of darker shades.

    Try different pastel colors like:

    1. Baby blue
    2. Lavender
    3. Light pink
    4. Mint green

    The only exception is black eyeliner. Use dark eyeliner to draw a line on your upper eyelid and extend it upwards when your reach the outer corners of your eyes.

    Here is a neat trick worth checking out – apply white eyeliner on your lower waterline to make your eyes look bigger. You’ll be impressed by the results, we promise.

    Need more tips to help make your eyes look bigger and brighter? Look at the table below for helpful advice.

    How to Achieve Big Kawaii Makeup Eyes Description
    Apply the right falsies We suggest picking voluminous false eyelashes to improve your Kawaii makeup look instantly.
    Use dark liners strategically Don’t use dark liners on your lower waterline because it can make your eyes look smaller. Stick to nude or white instead.
    Be liberal with mascara Apply at least two coats of voluminous mascara to make your eyes look more awake.

    It’s easy to create the illusion of bigger eyes once you get the hang of it. Keep practicing; you’ll be a pro in no time.

    Step #4

    Use blush to create a flushed look close to your eyes and cheeks. Hold your horses. Don’t start applying blush liberally to your cheekbones. You see, the placement is slightly different when it comes to Kawaii makeup.

    Instead of using blush directly on your cheeks, add it to the areas next to your nose and under your eyes. You’ll be blown away by the final look – this is one of those cute kawaii makeup trends that will effortlessly elevate your look.

    Step #5

    It’s time to prep your lips. Ensure your lips are exfoliated before you do anything further for a smooth base.

    Apply pigmented lip gloss to your smoochers for an irresistible look, or create a blurred effect by experimenting with different products. Never tried this before? No worries; we’re here to help you out.

    If you’d like to achieve a gradient and blurred effect on your lips for your Kawaii makeup aesthetic, here’s what you need to do:

    • Apply a thin coat of concealer to your lips.
    • Apply a lip gloss or lip tint close to the center of your lips. Use a tiny amount when you begin, and add more gloss if required.
    • Blend the product with your fingers to the outer corners of your lips until you achieve your desired result.

    Step #6

    Use a highlighter to add a natural glow and make your features stand out. Focus on certain areas of your face, such as your cheeks, nose, and the inner corners of your eyes.

    Want to spruce things up a bit? Add quirky face stickers or glitter to complete your Kawaii makeup look. Tiny details can go a long way in making your look stand out from the crowd.

    If you need a quick, fuss-free list of tips to nail Kawaii makeup, stop right here. We’ve put together a helpful guide for you. Remember to take a screenshot for future reference.

    Tips to Nail Kawaii Makeup Description
    Stick to vibrant hues. When it comes to Kawaii makeup, a colorful eyeshadow palette is your friend. Avoid going for darker shades and explore pastel options instead.
    Gradient lips are perfect for this aesthetic. Instead of choosing plain matte lip colors, try other options to achieve a blurred effect like:
    • Glossy lip tints
    • Highly pigmented lip gloss
    • Lip stain
    Aim for bigger and brighter eyes. Big eyes are a quintessential part of Kawaii makeup and can be achieved using falsies, mascara, and eyeliner.

    Kawaii makeup ideas don’t need to be complex or difficult to execute. The beauty of this trend is that you can achieve stunning results with just a few tweaks to your regular makeup routine.

    Are you curious about the different types of Kawaii looks you can try while experimenting with your makeup techniques? Keep reading for some major inspiration

    Time to Hop Onto The Kawaii Makeup Trend

    Kawaii makeup can be a lot of fun once you start exploring different looks and figure out which one appeals to your personal sense of style the most.

    Get creative with your cute Kawaii makeup looks by taking inspiration from the Cosplay makeup trend and incorporating Anime nails or even Nezuko nails into your final look. Now that you are armed with a bunch of Kawaii makeup ideas, we hope you’ll explore and find something that you love.